Frasar Direct

Large online B2B/B2C industrial tooling retailer, supplying popular premium trade brands.

The Project

The Frasar Direct team were recommended to us by another client and, following a successful tender process, we were asked to create their brand, and, to design &  development a large Magento 2 / Adobe eCommerce website, involving bespoke stock system integration and order management.

The website offers an attractive, user friendly experience for customers, who are able to quickly and efficiently navigate across the over 30,000 products on offer. 

Featuring custom integrations such as automatically applying price discounts and displaying enhanced product information.

Customers can checkout using various payment options such as Paypal, Link and Apple/Google Pay. Email marketing software, Klaviyo, works autonomously in the background, providing customer notification emails and abandoned basket reminders, to those who have failed to checkout. 

Frasar Direct Logo
Frasar Direct eCommerce
DTF Digital