An important, albeit often missed aspect of social media platforms is that most have a business advertiser programme, which allows us to target platform users via carefully created campaigns, and to re-market to customers who have viewed your products/services.
Whether you drive advertisement traffic back to your social profiles to grow your community, or to your website, pay per click advertising on social media is an excellent complementary service to run alongside your posts.
Facebook in particular has a wealth of demographic data, that can empower your online advertisements, enabling us to create targeted audiences that improve ROI.
Even platforms that don’t offer a business page/account often have advertising options, and in the case of Snapchat or TikTok, these provide an appropriate means to target a younger audience.ย