Effective email campaigns are cheaper than post, and offer quantifiable results.
Whether it’s promoting your products or services, or automating marketing messages, email marketing is a cost effective, useful marketing and communications tool that should be part of any business strategy.
An organically built list, can generate up to 38x the cost of send-out, offering a potentially significant return on investment than other popular online marketing and traditional print solutions.
With over 5 billion active email users, nearly all web users have access to an email account, and combined with the correct email marketing tools, we can deliver very tangible, quantifiable campaigns, providing piece of mind that your investment is well placed.
Progression within email software allows us to create complex automation’s, delivering pre-defined emails to new and existing subscribers based on user engagement, and segmentation. For larger subscriber lists we can run A/B split tests, enabling on-the-fly conversion testing for optimum performance.
Mailchimp is a fantastic piece of software for SME’s to use to market their business, and with integrations with most popular content management systems (WordPress, Magento etc) it can provide a seamless experience from subscription, to inbox, for your customers.
Advanced features such as segmentation, GDPR consent and email automation allow you to effectively manage your subscribers, and for us to create a range of well designed, well delivered email campaigns.
A Mailchimp subscription also opens up access to it’s Mandrill transactional email service, which enables us to send email using the same great infrastructure as Mailchimp, but via your own web applications – Great for e-commerce, transactional email, or bespoke projects.