Effective PPC campaigns can boost traffic and conversions for your digital platforms.
Whilst direct traffic or a number 1 search position is the pipe dream for all businesses, regardless of how long a website has existed, or how optimised its pages are for SEO, it is inevitable that gaps exist in its search visibility.
By using appropriate advertisement tools provided by Google, we can boost your traffic with targeted pay per click display or text campaigns, that bring the right visitors to your website, at the right time.
A number of options are available to suit each business model, from traditional paid text or display advertisements, to more comprehensive adverts that include extensions such as phone numbers, web addresses and site links.
Google’s innovative Merchant Product Listing Ad’s (PLA), or Comparison Shopping Service (CSS) partners, when combined with Google Ads, are are able to match potential customers to your product range, and perhaps more importantly, directly to your product landing page – Resulting in better sales/conversion rates.
Most e-commerce platforms can integrate with Google Shopping / Merchant, and Magento 2 is no exception.
With out-of-the-box integrations, or via a highly customisable extension, we can create product and inventory feeds that integrate seamlessly with the platform.
What this means, is that your Magento 2 website acts as the definitive information source, and whenever new products are added, or existing products are updated or removed, your data feed is automatically updated, reducing the man hours required to keep on top of your Google advertising.
Our team are experts at linking your Magento 2 product database to Google PLA.