Motorcycle Race Parts - DTF Digital

Motorcycle Race Parts

With over 40 years experience, Motorcycle Race Parts sell high quality motorcycle and maintenance products, as well as racing with them. 

The Project

We’ve worked with Motorcycle racer, Tom Tunstall, for a number of years. Having worked on his previous Magento 1 ecommerce website, it was time to migrate the site over to the Magento 2 platform.

Alongside the migration we gave the website a design refresh, incorporating full width elements and introducing more white space. We brought in Tom’s latest bike imagery to add a splash of colour and reinforce his slogan “we don’t just sell motorcycle parts, we race using them!”

After the data migration we looked at improving the product purchasing flow, bringing it inline with modern purchasing trends and expectations, in order to help convert.

We’ve enhanced more focus on the website’s product part finder. This element helps direct visitors to the products matching their bike specifications. As well as this we worked on the website’s mobile optimisation, making it easier to purchase from mobile and tablet devices.  

Motorcycle Race Parts Logo
Magento 2 Homepage Design
Great to work and deal with - friendly | helpful | professional service
Tom Tunstall
Owner, MotorcycleRaceParts
DTF Digital