So, Why Is My Website Not Getting Any Sales? As an eCommerce business owner, few things are more frustrating than investing in a website, listing your products, and then seeing… nothing. No orders. No sales. Just silence.
At DTF Digital, we work with businesses every day to help them turn underperforming websites into high-converting online stores. We specialise in Magento, Shopify, and WooCommerce – three of the world’s leading eCommerce platforms. But even the best technology can’t make up for a lack of strategy, poor user experience, or missing functionality.
If you’re asking yourself, “Why is my website not getting any sales?” – you’re not alone. We’ll explain some of the most common reasons your website might be falling short and what you can do to hopefully turn things around.
Poor User Experience (UX)
One of the biggest killers of online conversions is poor UX (User Experience). If your website is hard to navigate, slow to load, or confusing to use, people won’t stick around long enough to buy anything.
Key UX issues to look out for include:
- Cluttered or inconsistent layout
- Confusing navigation
- Slow page load times
- Not mobile-friendly
- Too many pop-ups or distractions
Think of your website as your digital storefront. Would you buy from a messy, confusing shop with no staff and no clear pricing? Neither would your customers.
Tip: Use heatmaps and session recording tools to understand where users are dropping off. Conduct user testing with real people to get genuine feedback. Look at your server specification, is it sufficient to deal with your online shop’s demands?
Shipping Costs Are Too High (or Unclear)
One of the biggest reasons for cart abandonment is unexpected shipping costs. If a customer gets to checkout and sees a high delivery charge, they might simply back out and look elsewhere.
What to watch out for:
- High flat-rate shipping
- Lack of free delivery options
- No local or international delivery choices
- Poorly communicated shipping timelines
Where possible, offer free shipping thresholds (e.g. free shipping over £50) and clearly display your shipping options and delivery estimates throughout the site. Sometimes customers are willing to wait a little longer for their item for a smaller fee, its often worth introducing a range of shipping options
Poor Website Categorisation and Navigation
If your products are hard to find, they won’t sell. It’s that simple.
Many eCommerce sites suffer from badly structured categories, poor use of filters, or confusing menus. This frustrates users and makes it harder for them to find what they’re looking for.
Common mistakes include:
- Overloaded menus with too many options
- Mislabelled or inconsistent categories
- No filtering or sorting options
- Lack of breadcrumbs or search tools
Your category structure should mirror how your customers shop. Group products logically and clearly. Think like a customer, not an internal stakeholder.
No Additional Marketing Activity
Just building a website isn’t enough. You need to drive traffic to it through ongoing marketing efforts.
If you’re not doing any email marketing, social media promotion, or pay-per-click (PPC) advertising, you’re likely missing out on key opportunities to bring potential customers to your store.
A healthy eCommerce marketing strategy should include:
- Regular email campaigns (offers, new arrivals, restocks)
- Active social media presence (Instagram, Facebook, TikTok etc.)
- PPC campaigns (Google Shopping, Meta Ads)
- Retargeting ads or email marketing strategies for visitors who didn’t purchase
Without these, even the best-designed site will struggle to get noticed.
Limited or Untrusted Payment Options
Consumers expect payment flexibility. If you only offer one or two methods – especially if they’re not well-known, you could be turning people away at the final hurdle.
Best practice is to include trusted providers such as:
- Visa / Mastercard
- Stripe
- PayPal
- Apple Pay / Google Pay
- Klarna, Clearpay, or other BNPL options
Offering recognised and secure payment gateways builds trust and gives shoppers confidence to complete their purchase.
No Buy Now, Pay Later (BNPL) Options
The rise of BNPL providers like Klarna, Clearpay, and Laybuy has transformed how people shop online. Customers love the flexibility to spread payments over time, especially for higher-value items.
If your site doesn’t offer this, you may be losing sales to competitors who do.
Key benefits of BNPL options include:
- Higher average order values
- Better conversion rates
- Lower cart abandonment
Integrating BNPL solutions into your Magento, Shopify, or WooCommerce store is relatively straightforward and can yield fast results. Plus most of these providers take on the risk of the payment, you are paid by them without the worry of debt collecting, should a payment deadline not be met by the customer.
Weak Product Descriptions or Images
Your product pages are the final step before conversion – they need to shine.
Poor-quality images, vague descriptions, or missing specs can deter a buyer who’s close to checking out.
Tips for better product pages:
- Use multiple high-quality images, including close-ups
- Write unique, benefit-driven descriptions
- Include key specs, dimensions, and FAQs
- Add reviews and ratings where possible
The more information and trust signals you can give, the more likely someone is to click “buy.”
Lack of Social Proof or Trust Signals
In the absence of physical interaction, online shoppers rely on social proof to decide whether to buy from you.
Make sure your website includes:
- Customer reviews and testimonials
- Star ratings on products
- Security badges (SSL, payment logos, etc.)
- Clear contact information and returns policy
Trust is a major part of the buying journey. If people don’t trust your site or think it’s a scam, they won’t buy from it.
Poor Mobile Experience
With over half of eCommerce traffic now coming from mobile devices, having a responsive site is non-negotiable.
Signs of a poor mobile experience:
- Tiny text or hard-to-tap buttons
- Layouts that break on smaller screens
- Slow loading on mobile data
All three platforms we work with, Magento, Shopify, and WooCommerce are mobile-optimised out of the box. But themes, platform updates and customisations can still create issues, so regular testing is important.
No Strategy or Performance Tracking
Finally, many businesses fail to track their website’s performance or act on the data they do have. You can’t improve what you don’t measure.
You should be regularly reviewing:
- Conversion rates
- Bounce rates
- Exit pages
- Traffic sources
Set up Google Analytics, Google Search Console, and conversion tracking on your advertising platforms. Monitor, test, and improve.
Why Is My Website Not Getting Any Sales? How DTF Digital Can Help
If you’re struggling with poor online sales you don’t have to stay stuck. At DTF Digital, we help businesses create, improve, and market eCommerce websites that convert. Whether you’re on Magento, Shopify, or WooCommerce, our team can help you:
- Audit your current site
- Fix UX and performance issues
- Build a solid marketing strategy
- Add the features your customers expect
Let’s work together to turn your store into a sales machine.
Need help improving your eCommerce sales? Contact DTF Digital today for expert support and advice.
