Lauren Lane and Daniel Welch were flooded with people who offered to help after the company they hired to manage their wedding went bust, taking their deposit with them. Their twitter following offered up cakes, clothes, photographer etc – All either free, or at a discounted price.
The twitter request went viral, attracting celebrities who retweeted the message to their following in order to draw more help for the couple. In the end, they received around £10,000 worth of free services, gifts and expertise.
Another fantastic example of how twitter can be a useful tool, if you can engage your user base you can make the most of viral marketing.
Interested in how we might be able to help with your social media management. Get in touch.
