In just over 24 hours the story from a small village in West Yorkshire triggered over 230 news articles, and plenty of tweets.

Whether or not this was a hoax as the police are now hinting, it’s got me thinking about how superbly viral this event was.

Anyway, if you want to get your hands on some “I survived the Shepley Lion” merchandise, why not check out our cafepress shop:

DTF Digital