In regards to marketing, we think the site has fulfilled its goals, of reaching out to its target audience and hitting the main aim, to drive sales.
Whilst we understand that children can be easily influenced by advertising, especially by using popular cartoon characters, we would hope that in the case of the Swizzles Matlow website, young impressionable children would be monitored during their interent browsing time, and when making purchases. Swizzles Matlow has claimed that the intention of the site is to be enjoyed by a family audience.
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