Here is a summary of some of the articles we’ve been reading this week.
Tesco will increase personalisation through its mobile marketing.
http://www.marketingweek.co.uk/news/tesco-to-ramp-up-personalisation-through-mobile/4001506.article
Google Drive is out!
http://mashable.com/2012/04/24/google-drive-hands-on/
Obama animated GIFs
http://mashable.com/2012/05/04/obama-gifs/