Email marketing for eCommerce is an important addition to your marketing mix. It’s a great way to engage with your customers, and to re-engage with lapsed customers. It can be used to promote your online shop offers, make your customers feel extra special through targeted incentives and reduce basket abandonment, to name a few.

Whether it’s promoting your products or services, or automating marketing messages, email marketing is a cost effective, useful marketing and communications tool that should be part of any business strategy.

An organically built list, can generate up to 38x the cost of send-out, offering a potentially significant return on investment than other popular online marketing and traditional print solutions.

With over 5 billion active email users, nearly all web users have access to an email account, and combined with the correct email marketing tools, we can deliver very tangible, quantifiable campaigns, providing piece of mind that your investment is well placed.

Progression within email software allows us to create complex automation’s, delivering pre-defined emails to new and existing subscribers based on user engagement, and segmentation. For larger subscriber lists we can run A/B split tests, enabling on-the-fly conversion testing for optimum performance.