I think its important to decide what your Social Media accounts mean to you. Does your account have a distinct business aim, or is it purely for “fun”. Understanding which of these you fall into is vital in adopting successful communication.
I’m writing this post on the assumption that you’ve decided you are in the business side of things, your aim is probably to attract sales although a whole heap of other aims will also apply here.
I’ve done some research on the subject and read a few great blog posts about how to get the most out of your social media account’s, a few general rules of thumb shine through. I think the key phrase here is “everything in moderation”.
I’d suggest that in order to get the most out of your accounts, you need to do a number of things:
- Talk about the business sector you have expertise in.
- Post links to blog’s / articles about your business sector you have recently read
- Be Personal – Talk about things that don’t relate to your work e.g. what you got up to over the weekend, your hobbies / interests, the news headlines.
- Engage contacts – Respond to people, help them out, create bantor.
The aim of all this is to establish yourself as a “guru” or source of knowledge for your sector, this enstew’s confidence in you from your peers perspective. Active engagement with your contacts on a personal level will create the feeling that you’re approachable as well. Combine the two together and you’ve got a recipe for success!
One thing I would say, is when your “being personal” and engaging its great to have an opinion. However be careful and remember that your not only voicing your own opinion, but associating your business with this opinion, if its likely to cause offence it might be worth giving it a second thought!
I’m not saying it will happen overnight, but keep up to it and you should start to see your goals realised!