Not only does he share his name with one of Britains biggest department stores it would appear he is now also practically sharing his twitter account. Thousands of twitter users have mistakenly tweeted him congratulating him on his new Bear & Hare advert, and for each one he has politely responded and directed them to the @JohnLewisRetail account so that they are picked up by the John Lewis Marketing Team. How very polite!
And for his efforts the team at John Lewis have tweeted him and thanked him for his hard work with the offer of a gift which we think is a lovely gesture.
Have you received a tweet in error due to your Twitter username or name?