Instagram turns black for #BlackoutTuesday - DTF Digital

#BlackoutTuesday is being held today, the 2nd of June 2020. Social media platform, Instagram, have seen users post a black #000000 image to show their support for the Black Lives Matter protests. The protests are currently ongoing in the United States, following the death of George Floyd whilst in police custody.

How do I take part in #BlackoutTuesday

Simply post a square image to Instagram featuring nothing but a black background. You can use the hashtag #BlackoutTuesday. For the rest of the day post nothing else to to Instagram or social media channels. Disconnect from music and video streaming platforms and use the time to interact with the people in your community.

Why are people taking part in #BlackoutTuesday

Users want to show that they are with the people who are currently protesting for the Black Lives Matter campaign. The aim is to protest against police brutality and for racial equality. Media, TV and radio outlets across the country have backed the movement by refraining from any social posts for the day. Radio stations and TV broadcasts have had reflection moments, where silence has been observed. Music streaming services such as Spotify have blacked out playlists on their popular app.

Where did the idea come from?

The idea originated in the music industry, with composers, music companies and artists suggesting we use the day to reflect and communicate with the community. It was agreed that those taking part would release no new music or content and refrain from social media for the day.

Why has #BlackoutTuesday faced criticism?

Many Instagram users have criticised the #BlackoutTuesday posts as often they are teamed with the #BlackLivesMatter hashtag. This means that users trying to stay updated with the latest news from the protests are struggling to do so, due to a feed full of black squares.

DTF Digital