Cookies, not the delicious chocolate kind, have been the bain of people’s internet misery for several years now. Back in May 2018 it was legislated, under EU Law, that websites were to include a cookie acceptance facility. This was to help protect website user’s privacy and to give them the choice as to which cookies they accept.
Post Brexit proposals for new and updated data protection plans in the UK have been announced. This has raised the debate as to whether Cookie Consent could be scrapped on individual websites. The proposal is suggesting that cookie consent should be set at the web browser level.
The suggestion has seen mixed responses, with many favouring the removal of the cookie consent popups. Cookie popups are often seen as an annoyance for users, especially on each and every website they visit.
Many marketing agencies, when the GDPR laws came into force, stressed that the facility to manage these were already present in browsers, so this new bill, may be welcome news to them.
Cookies, what do they do?
Cookies are snippets of information, that a website collects, whilst you are browsing. They can help businesses tailor their websites to suit your needs and allow for targeted marketing based on your viewing history. From a website user perspective, cookies can enable them to login to websites, retain their shopping cart data or save their setup preferences on a particular website.